THE CHEF’S GARDEN
Grow exceptional vegetables,
care for each other and the land,
and inspire a vegetable-forward future.
As I crafted a visual landscape for The Chef’s Garden’s video content, the above mission statement was in the front of my mind. It isn’t just a philosophy I believe in and wasn’t just the way I went about my work, it is also important to me as an individual and The Chef’s Garden has changed me for the better in ways I never expected. The goal I set for myself in every project was to create content that matches the quality and consistency of the vegetables the farm produces. Since our chef customers expected quality product, I wanted to give our viewers online a reason to expect the same quality from our marketing that transports them to a culinarian’s dreamland.
SHORT FORM SELECTIONS
Click thumbnails to view videos in a new tab
Click above to watch! This feature of moroccan parsley rewarded our push for focused voiceover-driven storytelling, breaking account records for engagement in the first two days of publication. We took cinematic visual cues from shows like Chef's Table while preserving an editing style which performs best in short social verticals. Our goal was to mirror the experience of being there at the countertop, the same thing you would be invited to do if you attended a dinner at DVI.
Click above to watch! For me, this is the platonic ideal Chef's Garden video. Farmer Lee's charm is on full display, we're engaging the audience with something they may not have seen before, it amplifies the qualities of the product, and it's a consistent performer on every short video platform.
Click above to watch! There's always something happening at The Chef's Garden, and event coverage is a vital component as we look ahead, both to advertise future events and to preserve and maintain the community the company has spent four decades building around its brand of regenerative agriculture. Making people well is more than just clean eating, it's also about gathering and celebrating.
Youtube Shorts have become an increasingly important part of our social media strategy and allow us to reach other demographics compared to Instagram and Facebook. This short makes use of a microphone with drone videography to mimic a shot from a camera crane to provide a dynamic perspective to a single shot. I love pushing the capabilities of our equipment to find new ways to record these videos while remaining subtle and tasteful in effect.
LONG FORM SELECTIONS
100-Day Dry-Aged Beets
This video is exemplary of Chef’s Garden content which aims to address the “inspire” component of The Chef’s Garden mission statement. The Culinary Vegetable Institute is where Chef Jamie Simpson tests the practical applications of the vegetables the farm grows, and pushes the limits to inspire chefs to think outside the box.
Farming the Sun
Not every video is designed with the sole purpose of engagement and getting eyes on product. There is also the need to create content which addresses the more practical aspects of the business which may be of concern to our customers, many of whom choose The Chef’s Garden because of its significantly reduced environmental impact and ongoing efforts to improve its regenerative practices. We also help the sales department extend the boundaries of their storytelling during a pitch by providing them with the ability to point potential and current customers to our documentation of these practices. External communications deserve the same level of attention to detail as the vegetables we grow, regardless of purpose or platform.