Selected work: The Chef’s Garden
Grow exceptional vegetables, care for each other and the land, and inspire a vegetable-forward future.
As I crafted a visual landscape for The Chef’s Garden’s video content, the above mission statement was in the front of my mind. It isn’t just a philosophy I believe in and wasn’t just the way I went about my work, it is also important to me as an individual and The Chef’s Garden has changed me for the better in ways I never expected. The goal I set for myself in every project was to create content that matches the quality and consistency of the vegetables the farm produces. Since our chef customers expected quality product, I wanted to give our viewers online a reason to expect the same quality from our marketing that transports them to a culinarian’s dreamland.
SHORT FORM SELECTIONS
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For me, this is the platonic ideal Chef's Garden video. Farmer Lee's charm is on full display, we're engaging the audience with something they may not have seen before, it amplifies the qualities of the product, and it's a consistent performer on every short video platform.
Practical application of our products with evocative imagery is something we wanted to be very intentional about in 2026. These voiceover videos that focus on beautiful food in every shot are a key component of that push.
Event coverage for Live Fire: 2025 at the Culinary Vegetable Institute. We love the human element of what we do, and the events at CVI are a major part of that, something I feel I was able to capture here. My background in photojournalism always benefits me in candid settings.
LONG FORM SELECTIONS
100-Day Dry-Aged Beets
This video is exemplary of Chef’s Garden content which aims to address the “inspire” component of The Chef’s Garden mission statement. The Culinary Vegetable Institute is where Chef Jamie Simpson tests the practical applications of the vegetables the farm grows, and pushes the limits to inspire chefs to think outside the box.
Farming the Sun
Not every video is designed with the sole purpose of engagement and getting eyes on product. There is also the need to create content which addresses the more practical aspects of the business which may be of concern to our customers, many of whom choose The Chef’s Garden because of its significantly reduced environmental impact relative to other farms. Keeping people updated on our current efforts in that arena isn’t as exciting as a new product or a beautiful plate of food, but it is vital to the messaging of the business.